3marketeers | Creative | Case Study: RITA Medical


"3marketeers has been able to augment our small marketing team quickly. Their team is reliable, and on top of all the details."
Marketing Director
 

Opportunity

RITA Medical Systems develops, manufactures and markets RF tissue ablation technology products used by physicians to treat patients with solid cancerous or benign tumors. RITA had urgent needs for international materials to support field marketing efforts.
 

Solution

3marketeers developed a complete system of layouts which were designed for a wide range of uses, and was able to maintain corp. messaging and consistency. 3marketeers produced direct mail, brochures, datasheets, and tradeshow booths geared toward supporting sales to the initial physician network.
 

Results

  • Company materials within 6 weeks
  • Effectively supported "non-invasive" messaging
  • IPO within 18 months of introduction
 

SCOPE

Company  >  RITA Medical
Industry  >  Healthcare, Technology, Hardware, Products, Emerging Market, Start-Up, International, Medical Devices
Discipline  >  Brand Identity, Collateral, International Localization, Tradeshow, Lead Generation, Direct Mail, Strategy, Launch Programs