"The responses are coming in at a steady stream. I've put several of the CEO and CFO highlights into my QBR presentation to exec staff. This is great, and MUCH appreciated."
Director, North American Marketing
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Opportunity
Generate meetings with new target market audience to facilitate solution selling vs. product only sales. Must show measurable meetings and sales within 3 month period. Introduce solutions for Government, Education, Fortune 1000, and Healthcare audiences across diverse sales teams, simultaneously.
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Solution
3marketeers' BullsEye! Demand Creation program was developed including segmented messaging for (3) audiences within (4) Vertical markets. Program was scaled in 2 phases, to allow for preparation and an expanded sales representation due to overwhelming response. Extensive real-time reporting functionality, List developemnt, and integration into client's SalesForce.com application were completed.
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Results
- 21% response in first week of launch
- Meetings with C-Levels of PG&E, AT&T, AVON, and Tiffany & Co. within 2 days of program launch
- 40 Sales Reps. handled leads in US and Canada, administrative support in-house.
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SCOPE
| Company |
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Polycom |
| Industry |
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Healthcare, Technology, Fortune 1000, International, Consultative Selling, Government, Communications Systems, Video Conferencing, Networking |
| Discipline |
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International Localization, Lead Generation, BullsEye!, Demand Creation, Messaging, Strategy |
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