3marketeers | Creative | Case Study: Agilent Technologies


"3marketeers was responsive, listened to the needs of 11 divisions, and delivered as promised. Thanks for your help with our launch."
Internet Strategy Manager
 

Opportunity

Agilent wished to announce the spin-off from Hewlett Packard at the Geneva Telecom tradeshow.
 

Solution

3marketeers created a campaign of 11 multimedia presentations, each representing a new division of the newly formed Agilent. In addition, our team created micro-websites that tracked response from company-wide marketing campaigns.
 

Results

  • Marketing program ROI tracked based on visitor
  • Microsites enable quick content updates
  • Multimedia was deployed worldwide for sales teams
 

SCOPE

Company  >  Agilent Technologies
Industry  >  Technology, Hardware, Services, Start-Up, International, Communications Systems
Discipline  >  Interactive/Multimedia, Web Development