"I didn't think anyone could launch a company in 6 weeks. 3marketeers proved me wrong."
Director of Marketing Communications
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Opportunity
Hewlett-Packard planned to launch a division offering professional-level broadcast video servers. Its debut at the NAB show in Las Vegas would need to incorporate video, a complete tradeshow booth, marketing literature, a website, and pre-show direct mail. |
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Solution
3marketeers was given 6 weeks from conception to launch. Once the brand message was derived, complete graphics for a 125' x 125' tradeshow booth were created, which leveraged graphics from the prior direct mail program. A 3-minute video loop was created as a centerpiece for the booth, with re-purposing for additional launch pieces. |
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Results
Successsful launch included:
3 minute video
125'x125' Tradeshow booth graphics
Product brochures & datasheets
40 page website
Pre-show direct mail program |
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SCOPE
| Company |
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Hewlett-Packard |
| Industry |
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Technology, Hardware, Products, Start-Up, International, Media |
| Discipline |
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Brand Identity, Collateral, Interactive/Multimedia, Video/Film, Tradeshow, Web Development, Direct Mail, Print, Online, Messaging, Launch Programs, Corporate Identity, Broadcast |
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