3marketeers | Creative | Case Study: Nickelodeon


"You guys really understand how to work with our licensees. Thanks for walking them through the process."
Director, Licensing Programs
 

Opportunity

Nickelodeon, an international division of Viacom, is a premium family of brands including SpongeBob, Rugrats, Dora the Explorer and BluesClues. To leverage their existing properties, Nickelodeon licenses these identities to 3rd party manufacturers and developers. Nickelodeon wished to expand their line of computer accessories to the extremely hot pre-teen market.
 

Solution

3marketeers worked directly with Nickelodeon's internal licensing team, 3rd party manufacturing, and a team of product developers to package, promote and position computer components under the SpongeBob, Rugrats, Dora the Explorer and BluesClues properties.
 

Results

  • Products picked up by Walmart
  • Currently featured on Home Shopping Network
  • Holiday sales were extremely strong
  • 6 week time to market
  • Award-winning packaging
  • International production coordination
 

SCOPE

Company  >  Nickelodeon
Industry  >  Consumer, Emerging Market, Start-Up
Discipline  >  Collateral, Packaging & POP, Interactive/Multimedia, Channel Programs, Research, Program Identity, Messaging, Strategy, Launch Programs