3marketeers | Creative | Case Study: Anritsu-ASR


"The new literature program hits our market right on. Thanks for jumping through hoops with me."
Director of Communications, ASR Division
 

Opportunity

Anritsu, a worldwide leader in RF Microwave Analyzer test equipment, needed to leverage multiple products across divisions to offer solutions-based selling to the government/defense market. Anritsu wished to parlay their established brand imaging across a new audience.
 

Solution

3marketeers worked with Anritsu Product Managers, Sales Team members, and a current customer to determine the driving factors required for deployment within the core defense market. By leveraging the key imaging previously developed by 3marketeers, our team was able to repurpose pieces to cost-effectively and quickly deploy an integrated campaign for the new market.
 

Results

  • Adoption by the entire sales team
  • Multipurpose pieces save $$$
  • Hands-on poster helps upsell products
  • Sales team is able to demonstrate interoperability
 

SCOPE

Company  >  Anritsu
Industry  >  Technology, Products, Emerging Market, Consultative Selling, Government, Communications Systems
Discipline  >  Collateral, Advertising, Print, Messaging