3marketeers | Creative | Case Study: Redline Networks


"Spectacular!!!! eTrigue helps our sales team focus on "hot" leads. We now deploy staged marketing programs so other prospects don't fall through the cracks."
Director- Corporate Communications
 

Opportunity

Redline Networks helps companies web-enable their enterprise applications and also improves performance and security while reducing CAPEX and OPEX costs. Redline needed a way to automatically identify "hot leads" as opposed to "inquiries." Additionally they needed an effective way to automate their "staged marketing" programs for follow-up with all prospects.
 

Solution

3marketeers deployed an eTrigueTM Integrated Lead Generation & Automated Staged Marketing system for Redline Networks. With two teams working in parallel, we ensured "hot" leads were automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly.
 

Results

  • eTrigue helps Sales team focus on "Hot" prospects
  • Less time spent chasing "info requests"
  • Automated staged marketing programs with realtime measurable ROI
  • Helps turn leads into sales quickly
  • Single system for lead-gen and user profiling
  • Corporate messaging linked to real time notification
 

SCOPE

Company  >  Redline Networks
Industry  >  Technology, Hardware, Software, Products, Services, Emerging Market, Start-Up, Fortune 1000, International, Consultative Selling, Government, Network Security, Networking
Discipline  >  eTrigue, Interactive/Multimedia, Web Development, Lead Generation, Messaging, Strategy