3marketeers | Creative | Case Study: Kodak


"3marketeers' BullsEye! helped Kodak very quickly generate meetings with prospects who were previously unaware - both in Japan and the US. You've created the best images Kodak has seen in 6 years."
Director of Communications, Display Products Group
 

Opportunity

Kodak's NuVue Organic Light Emitting Diode (OLED) technology will revolutionize the world's standard for display screens. Kodak had a sales force with no easy way to get conversations with new product designers and the C-Level. Kodak needed to meet and educate prospects well before similar products hit the market.
 

Solution

Kodak turned to 3marketeers' BullsEye! to generate real leads, with measurable metrics. Our tailored BullsEye! Lead Generation program delivered unprecedented results among targets in the US and internationally with everything localized regionally.
 

Results

  • 29.6% response in US launch
  • 51% response rate Internationally
  • Meetings with C-level prospects
 

SCOPE

Company  >  Kodak
Industry  >  Technology, Hardware, Products, Display, Emerging Market, Fortune 1000, International, Consultative Selling, OEM
Discipline  >  Brand Identity, Naming, Collateral, Interactive/Multimedia, International Localization, Tradeshow, Web Development, Lead Generation, Research, Program Identity, BullsEye!, Advertising, Print, Demand Creation, Online, Messaging, Strategy, Launch Programs, Corporate Identity