3marketeers | Creative | Case Study: Tripwire


"Together we've developed a new category, and seen our sales grow. Our demand creation program rocks!"
Director of Marketing
 

Opportunity

Tripwire is a considerable player in the software security market, but needed to elevate its perception from "nice-to-have" to "must have." Tripwire needed to be seen as more than a security software application, but an integrity management solution that ensures system stability.
 

Solution

Develop an advertising campaign to run in industry publications that establishes Tripwire in the context of integrity management, and educates customers as to its necessary role in reducing operational risk. 3marketeers delivered breakthrough creative against a key message of providing IT greater control over and visibility into operations. The campaign ran against a highly-targeted media schedule, and created strong brand presence and exposure.
 

Results

A highly successful campaign that helped establish the Tripwire brand across media. And Tripwire sales increased as a result. Negotiated media rates saving client $1,200,000.
 

SCOPE

Company  >  Tripwire
Industry  >  Technology, Software, Services, Emerging Market, Start-Up, Fortune 1000, International, Nationwide, Consultative Selling, Government, Media, Network Security, Networking
Discipline  >  Brand Identity, Channel Programs, International Localization, Advertising, Print, Messaging, Strategy