"Everything is completed on-time, on budget,
as promised - always."
General Manager, Business & Professional Products
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Opportunity
Position, design, produce, and coordinate launch of Sony "Digital Electronic Newsroom" for worldwide introduction at NAB tradeshow. Show occurs less than 3 months from start date.
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Solution
3marketeers worked with Senior Management and coordinated product definitions relevant to an international audience. Utilizing video conferencing, our teams worked with the Japan Product Engineers of Sony, and their US counterparts simultaneously - since working products did not exist yet, we needed to ensure our accuracy of definition.
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Results
Solution adopted by Turner, Fox, and BBC
Agency delivered under projected budget
Produced 11 corp. positioning/product brochures
Created all tradeshow graphic panels
Supported show with direct mail
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SCOPE
| Company |
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Sony |
| Industry |
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Technology, Hardware, Software, Services, Display, Emerging Market, International, Consultative Selling, Communications Systems |
| Discipline |
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Collateral, Interactive/Multimedia, Tradeshow, Program Identity, Messaging, Broadcast |
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