"Surpassed our expectations tremendously."
Corporate Communications Manager
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Opportunity
How can a company optimize its performance when the sales team doesn't fully utilize all of the resources at their disposal? Such was the challenge for National, a semiconductor manufacturer who experienced a consistent lack of corporate consistency in the intranet and training programs already in place.
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Solution
Members of 3marketeers took the existing National resources and were able to breathe new life into them. For the intranet, we created a new site architecture, reconfigured site navigation and added exciting content to enhance the user experience. A National styleguide, including color palette, styles, naming, identity and usage, was positioned on the intranet and infused into all elements of the training programs.
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Results
The new intranet is a significant resource for National employees, with the collateral benefit of enhancing value perceptions of the intranet and National properties. The MIB program, among others achieved unprecedented success corporate-wide. |
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SCOPE
| Company |
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National Semiconductor |
| Industry |
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Technology, Semiconductor |
| Discipline |
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Web Development, Online, Training Materials |
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