3marketeers News Highlights
eTrigue launches version 3.0, and eTrigue for AppExchange
eTrigue Corporation today announced the availability of eTrigue 3.0, the intelligent demand generationT application designed to align marketing and sales efforts to develop and identify leads and close sales faster. eTrigue 3.0 creates, executes and tracks powerful multi-channel campaigns, email and online activities with real-time lead alerts, automatic 3-D prospect scoring/reporting and search-based profiling without requiring dedicated staff or IT integration. Read the eTrigue Press Release >
CNN Radio Interviews 3marketeers CEO Jeff Holmes on Economy
Reporting from KLIV 1590 (CNN Radio) Special Report on The Economy & Silicon Valley, 3marketeer's CEO/Creative Director, Jeff Holmes, covers why "2008 is going to be the best year ever that we've had in 21 years." "The agency's focus on lead generation, and sales oriented programs has helped 3marketeers continue to grow and profit." Listen to the KLIV podcast >
Beryl Israel to Lead 3marketeers as Vice President, Account Services
With over 20 years from within both the agency and client perspectives, Beryl Israel comes to 3marketeers to lead the Account Services, Strategy, and Partner Development teams. Most recently Beryl was Chief Advancement Officer with The Health Trust
in Silicon Valley, where she was responsible for managing the communications and fund development departments. Prior to The Health Trust, Beryl was a long-time partner with a leading Silicon Valley Advertising & Public Relations firm.
"The team at 3marketeers is ecstatic Beryl has chosen to join our family", stated Jeff Holmes, agency CEO/Creative Director. "We will rely on her guidance heavily as we continue to extend Advanced Lead Generation and Demand Creation to new markets. Beryl brings a vast base of experience in strategic planning and Guerilla marketing within technology, insurance, healthcare, construction/ development and financial services sectors. We could not ask for someone with more depth as Beryl brings to our team."
NBC 11 News Interviews 3marketeers CEO Jeff Holmes on Super Bowl Advertising
Technology/Business Reporter and TechNow! host, Scott Budman paid a visit to the Silicon Valley offices of 3marketeers for some pre-game advertising input. "At $80,000 per second, the Super Bowl has a unique niche of attracting 'Active viewers'", Holmes said. "It's an unmatched venue to a very involved audience - as long as viewers remember your brand". In years past, many "dot-com's" haphazardly spent millions. Holmes believes "this year you will see more conventional brands, Cadillac, Fed-X, Pepsi and Budweiser -- and internet companies only with a relevant audience call to action like CareerBuilder." "It's all about the Water Cooler Recall factor; who do you remember".
This is the second year 3marketeers has been singled out among Silicon Valley agencies for input on Super Bowl advertising commentary. It must be our undying love of advertising... it is certainly not our love of football. See the NBC 11 coverage >
3marketeers Advertising, Inc. Named "Top 50 Fastest Growing Private Companies in Silicon Valley" for the 3rd Time
The Silicon Valley/San Jose Business Journal announced that 3marketeers Advertising, Inc. has ranked a among its list of the Top 50 fastest-growing private companies in the Bay Area. The Business Journal unveiled its annual rankings at an award ceremony at the Fairmont Hotel in San Jose. The list includes companies with substantial revenue growth over the past three years, verified by the national accounting firm of Pricewaterhouse Coopers. This is the third time 3marketeers has been named to the "Top Fastest Growing Private Companies in Silicon Valley" list.
3marketeers Advertising, Inc. Honored at Silicon Valley Business Marketing Association "Beacon" Awards Ceremony
The Northern California chapter of the Business Marketing Association (BMA) has awarded 3marketeers Advertising, Inc. honors for its marketing work with Kodak Display Group and Rockford Corp (NHT/Room2Room Audio). The BMA unveiled its list of distinguished recipients at an award ceremony in Palo Alto. The Beacon Awards & Showcase recognizes award-winning work from Northern California’s most prominent companies. The ceremony awards luncheon was home to the Bay Area’s business-to-business leaders and an elegant, gallery-style exhibit of the best creative work currently being done. 3marketeers received top honors for work produced targetting Business-to-Business markets produced within the past 12 months. These awards are the most recent of the over 150 such recognitions 3marketeers has had since the Agency's founding almost 20 years ago.
Agency Takes 6 Awards in AAF American Advertising Federation Silicon Valley ADDY Awards
3marketeers' work for Kodak and iRiver has been selected as award-winning advertising in the areas of Direct Marketing, Advertising, Tradeshow, Brand Identity, Promotion and Photography. The American Advertising Federation (AAF) & the International Advertising Association (IAA) have partnered in a joint effort to extend the ADDY Awards Program internationally as the Worldwide ADDY Awards Competition. This unprecedented initiative expands the size, scope and stature of the world's largest advertising competition.
Over 60,000 entries are submitted each year from agencies of every size and budget level, large and small. Honoring advertising's best since 1968, the competition proves each year that creative excellence can come from anywhere and often does. Sponsored by the AAF, the ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. View More Awards >
Demand Creation Campaign Launches in Japan for Kodak.
Selected as Worldwide Agency of Record for Kodak Display Products, OLED Division, 3marketeers has received an alarming 51% response rate for a recent Demand Creation program originating from both our Silicon Valley and Tokyo offices. Creating awareness for NuVue technology, and Kodak as inventor are key measurable goals of the ongoing campaign.
Getinge Pulls 23% Response for Nationwide Campaign.
Getinge USA, a provider of products and services for the healthcare and scientific markets, worked in conjunction with 3marketeers to scope, design, create messaging, and implement a sales/lead generation tool and closed-loop response system. Introduction to BullsEye! technology was first made through a successful campaign with Heraeus Surgical just before their acquisition by Getinge USA. The initial campaign was successful in securing $13.2MM in new sales orders in a 5 month time period, drastically reducing Heraeus’ capital equipment sales cycle time of 12 months.
Marketing Toolkit Requests Reach 2,500 Worldwide.
As a very proactive partner helping you develop sales-oriented promotional campaigns, 3marketeers developed an indepth "Marketing Toolkit". Half the battle seems to be getting players to agree on a single message, goals of a campaign, and how to determine a measure of success. The 3marketeers Marketing Toolkit is a guide containing questions that must be answered to create effective marketing programs; from branding development, to advertising, and web programs. This free kit contains 12 sections, and can be utilized to obtain concensus, determine goals, and initiate marketing efforts that are more effective - faster.
Biomarker Pharmaceuticals Selects Agency of Record.
3marketeers Advertising was chosen for the field to handle Branding/Web/Corporate and Go-to-Market Strategy.
"Launching Your Software Business in America" – Second Edition
Earlier last year, 3marketeers CEO Jeff Holmes participated as a contributing author of “Launching Your Software Business in America; A Handbook for Finnish Entrepreneurs”. The core content of this book and the network of authors is a result of intensive co-operation between Finnish and American experts in the project called ‘Global Software Program’. An international speaking tour followed the initial publication.
The goal of the book is to provide Finnish entrepreneurs with the most recent views of software business practices. The focus is on US software markets and the business practices there. The books charter has been to provide Finnish high tech SME’s (Small and Medium sized Enterprises) with useful information and special insights for successfully launching their businesses in the USA.
- The software industry is one of Finland’s most important new industrials sectors.
- The software market in USA is large and it is growing fast. The market is also full of early adopters of new technology. The emerging market segments are especially interesting for the Finnish software companies and their new products.
Creative That Sells.
3marketeers is a full-service marketing agency that guarantees client success by executing, automating and measuring highly effective lead generation, advertising, B2B and consumer marketing programs. For the past 23 years we have delivered "Creative that sells."