Willy Lam : Director, Application Development

Mr. Lam is a partner in 3marketeers Advertising, and leads the Application Development and Integration teams within the firm. Specifically he is responsible for the functional development, feature advancements, deployment and integration of BullsEye Demand Creation and eTrigue Lead Generation platform offerings of 3marketeers. He has been instrumental in salesforce.com integration initiatives with application development throughout the world, and oversees technology planning, IT, datacenter planning, and application development for 3marketeers' initiatives. He has worked on worldwide programs for Cisco, Borland, Kodak, Adobe, Teneros and Silver Peak Systems.