From Madison Avenue to Silicon Valley, Jennifer brings over 20 years’ experience developing content for marketing and advertising programs. Jennifer helps build effective lead generation campaigns and eTrigue optimization for clients such as Cisco, Teneros, and Taiwan Semiconductor Manufacturing Company (TSMC). Prior to joining the 3marketeers’ team, Jennifer worked with a variety of clients from Genentech to Windham Hill Records, and a range of market sectors in between. With a talent for turning highly technical content into accessible and compelling copy, Jennifer enjoys the challenge of uncovering the story behind the story that will resonate best with target audiences—and with clutter-slicing creativity critical for today’s media environment. Jennifer earned a B.A. from Purdue University and is the go-to source for usage of which vs. that.