Vision has always been the driving force behind great success in human endeavors. BrandVision is that area of brand creation relying on seeing beyond statistics, market measurements, and the product features.
It combines the hard facts of detailed market analysis with intuitive understanding based on long experience. Unfortunately, it's neither iterative nor quantifiable. And, there is always need for spontaneity and originality.
A productive and worthwhile vision starts with a mission statement, but it reaches further into the consciousness of the people making buying decisions. When executed correctly, the BrandVision focuses the brand for greater growth and deeper market penetration.