Beryl Israel, VP of Client Services at 3marketeers, shares practical and proven guidance that will help you start considering your own opportunity to achieve dramatic market and channel growth.
Discover simple tips based on real-world practices of veteran marketers. Hear how clients ranging from well funded start-ups to multi-national corporations are breaking through the clutter and generating better relationships to close sales faster - even with shrinking budgets and less staff.
In the expanding world of high technology, the IT decision-making landscape is in constant transition. Building a successful program requires new tools and innovative thinking. In this three-part series, InfoWorld’s Paul Calento describes the IT buyers' complex motivations and lays out strategies and tactics for reaching the elusive buyer.
A recent study conducted by ResearchCorp.org and sponsored by eTrigue, surveyed 443 independent marketing and sales professionals responsible for messaging systems in small-to-medium sized businesses. The goal was to identify marketers' current top challenges and discover trends in demand generation.
The survey, Demand Generation: Cross the Chasm, cites the following top three challenges to marketing and sales professionals:
It’s time for sales and marketing to come into alignment. Using an intelligent demand generation program will put to rest the recurring dispute between sales and marketing over who’s hot and who’s not. With this document, learn how to change your marketing process to:
The effectiveness of any lead generation program will be heavily influenced by how the target audience perceives your email content. If you like to make sure your email content is interesting and—most importantly—read, this document will provide a common sense email copy checklist for you and your team.
Coradiant is pioneering a new category of systems for Real-User Web performance Monitoring. Though recognized by industry luminaries as an industry innovator, the company needed a high performance, integrated and easy-to-manage marketing program to quickly drive sales and build recognition. View the Executive Briefing to find out how Coradiant:
According to the Aberdeen Group, up to 70% of leads are never followed up. Now, using the latest intelligent lead generation and harvesting systems, companies can resolve this issue by enabling marketing to automatically deliver real time leads meeting preset sales criteria. In this Executive Briefing, you will learn: