3marketeers Advertising, Inc.

Your Checklist to 5 Star Email Content

The effectiveness of any lead generation program will be heavily influenced by how the target audience perceives your email content. If you like to make sure your email content is interesting and most importantly, read, this document will provide a common sense email copy checklist for you and your team.

• Is it relevant to the reader?
• Can it eliminate their greatest pain?
• Does it tell how others used your solution?
• Does it highlight your value in a business case?
• Can it also be used by the sales team?

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Comparing Your Online Lead Generation System to Others?

If you’re wondering, this overview of online lead generation systems should provide a perspective. The chart tracks seven levels of lead generation systems, from minimal-to-sophisticated and should provide a good idea of what to look for if you want to upgrade your system with the following capabilities:

• Nurturing sales contacts and leads
• Harvesting sales contacts and leads
• Prospecting for sales contacts and leads
• Qualifying sales contacts and leads
• Lead Distribution to your sales team
• Lead Ranking of sales contacts and leads

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Creating Awareness and Generating Demand
Tony Tissot, Director of Marketing, Coradiant

Coradiant is pioneering a new category of systems for Real-User Web performance Monitoring. Though recognized by industry luminaries as an industry innovator, the company needed a high performance, integrated and easy to manage marketing program to quickly drive sales and build recognition. View the Executive Briefing to find out how Coradiant:

• Implemented its new category strategy
• Achieved a real time lead generation and tracking system
• Expanded prospect base from 800 to 28,000 prospects in less than a year
• Leverage a small budget and staff to achieve big marketing results

View Executive Briefing (7 mins)

Effectively "Harvesting" Qualified Prospects with Lead Generation
Jeff Holmes, CEO, Lead Generation Programs

According to the Aberdeen Group, up to 70% of leads are never followed up. Now, using the latest intelligent lead generation and harvesting systems companies can resolve this issue by enabling marketing to automatically deliver real time leads meeting preset sales criteria. In this Executive Briefing, you will learn:

• How intelligent lead generation and smart harvesting can be applied to your company
• How 1:1 relationships can be improved with automated systems
• Why intelligent lead generation integrated with CRM systems accelerates closing cycles
• How current content can be cost-effectively repurposed to create new leads

View Executive Briefing (12 mins)

Doing M-O-R-E with Integrated Marketing
Paul Calento, VP Marketing & Research

In the expanding world of high technology, the IT decision making landscape is in constant transition. Building a successful program requires new tools and innovative thinking. In this three part series, InfoWorld’s Paul Calento describes the IT buyers complex motivations and lays out strategies and tactics for reaching the elusive buyer.

• How do you build programs making the most efficient use of time and money?
• What is the best process for evaluating current marketing programs?
• What integrated marketing opportunities make the most sense for your needs?    

View Executive Briefing I (10 mins)

View Executive Briefing II (10 mins)

View Executive Briefing III (10 mins)