eTrigue Benefits
1. 4th Generation Platform
The development of eTrigue began five years ago when an all too common discussion arose between sales and marketing at a client. Marketing was getting lots of lead activity, but sales only wanted to know about the best opportunities. That started our thinking about a thorough lead tracking and harvesting system. eTrigue is now a thoroughly proven system able to prioritize leads and generate sales alerts in seconds.
2. Close Sales Faster
eTrigue supports customers and prospects who need more information about companies and products. From prospects and customers who seek this information the system captures and retains contact information along with visit history. When prospects indicate pre-purchasing behavior such as increased information gathering, sales can concentrate and close faster on better prospects.
3. Build 1:1 Relations
When it comes to making purchasing decisions, people buy from people they know. Though your company has thousands of customer, developing these 1:1 relations is critical. The eTrigue platform is optimized to support one to many communications resembling person to person exchanges. eTrigue personalized messaging reinforces individual relationships even though no individual communications ever took place.
4. Activity Tracking
As a rule of thumb, when a prospect’s need for information is peaking, purchase decisions are imminent. Easily tracked through eTrigue, increased information gathering can easily be set to create sales alerts giving sales warm leads. Of course, what constitutes an increase differs by product, industry, and market dynamic.
5. Real-Time Lead Alerts
Like the internet, the eTrigue system never sleeps. Customers and prospects visit your site from any time zone and eTrigue is tracking the activity and sending out alerts all the time.
6. Automated Lead Harvesting
By using rules based lead tracking, marketing organizations can preliminarily identify warm and hot prospects according to its unique criteria. From these lead groupings sales management assigns the appropriate follow up activity (from eTrigue messaging to personal phone call) and maximizes resources by keeping its team focusing on closing business.
7. Ongoing Support
Because 3maketeers developed eTrigue on an ASP model, it is fully supported by 3marketeers eliminating the need for support from your IT department. Additionally, 3marketeers marketing team is available to augment and offload your marketing staff in areas extending from mundane tasks, such as list sourcing to message planning, scheduling, development, and execution, all the way to innovative marketing programs.
