| "BullsEye! is awesome. Cisco Channel Partners are able to target prospects and get a 30%+ response rate." Marketing Manager, Insurance Vertical |
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Opportunity
Cisco Systems manufactures and sells networking and communications products and provides services associated with that equipment and its use. Cisco provides a broad line of products for transporting and managing data, voice and video within buildings, across campuses and around the world. Selling through vertically oriented partners is a key to their market expansion success. Supporting Channel Partners to quickly generate leads in the Insurance market with Demand Creation sales programs was needed for their phased market introduction. |
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| Solution 3marketeers took a leadership role working with the Cisco Insurance Vertical Marketing Programs Director and Channel Partners. Our team created, designed, messaged, programmed, provided sales partner training for, and deployed highly effective BullsEye! Demand Creation programs with geographic Channel Partners across the US. A scaled launch of multiple Demand Creation programs ran simultaneously, each requiring customization, market adaptation, partner training, turnkey design and production, and close ROI tracking for program improvement. |
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| Results |
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SCOPE
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| 785 The Alameda, San Jose, CA 95126 | 408.293.3233 |