| "When we conduct an ROI on our lead generation programs, eTrigue is by far the most effective way to generate and harvest prospects." Vice President, Marketing |
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Opportunity
Teneros has pioneered a category of Application Continuity Appliances. Teneros needed a way to not only brand the company, but also promote themselves to a huge potential audience as the default leader in an unknown category. Teneros also needed an effective way to automate their "lead harvesting" programs for follow-up as they are continually expanding their sales teams and channel partners worldwide. |
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| Solution 3marketeers handled everything from company naming, identity and collateral, message positioning, site development/programming, content generation, premium content development and deployment of an eTrigueR Integrated Lead Generation & Lead Harvesting system for Teneros. With three teams working in parallel, we build all new collateral, and ensure all "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly as the Teneros sales teams increase as well. |
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| Results |
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SCOPE
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| 785 The Alameda, San Jose, CA 95126 | 408.293.3233 |